The freedom of being a standalone superhero movie Zachary Levi as Shazam and Jack Dylan Grazer as Freddy Freeman in Shazam! 1. We’re looking for diversity of tones and really a diversity of storytelling.”Ī few days after Shazam‘s release, Fast Company spoke with Hamada New Line Cinema’s president and chief creative officer Richard Brener and executive vice president of production at New Line, Dave Neustadter, about the film’s unlikely road to big-screen success. We’re not focussed on trying to create one, unifying tone. The characters and the story will determine the tone. “So the Joker movie will have a very different tone than a Shazam movie, which has a different tone than a Suicide Squad would. “Every movie will be true to the character,” says DC Films president Walter Hamada. Consider it a unique experiment that benefited from a very un-strategic strategy that boiled down to making a funny, family movie that isn’t trying too hard to do anything other than delight audiences. So to answer the original question of this piece: Don’t think too hard about whether Shazam! signals a new direction for DC Films. Shazam!, in particular, so gleefully revels in its gee-whiz story–a 15-year-old boy discovers he can transform himself into a muscled crusader simply by saying the word “shazam!”–that it feels more like an ’80s feel-good kids’ film like The Goonies than something out of the superhero canon. "Pet Sematary," $4.9 million ($5.5 million international).The tide started to turn with 2017’s Wonder Woman, followed by last Christmas’s Aquaman and now Shazam!, none of which bear the weighty, ponderous tone of their recent predecessors. "Captain Marvel," $9.1 million ($6.5 million international). "The Curse of La Llorona," $26.5 million ($30 million international). Where available, the latest international numbers for Friday through Sunday are also included. and Canadian theatres, according to Comscore. "Dumbo" finally crossed the $100 million threshold as it faded to sixth in its fourth week of a disappointing performance for a live-action Disney release.Įstimated ticket sales for Friday through Sunday at U.S. The comedy "Little" was fifth in its second week for Universal. It brought in $9.1 million to put it past $400 million in domestic box office, with audiences likely wanting to take in a small piece of the Marvel cinematic story before "Endgame." The receipts for "Captain Marvel" surged in its seventh week this weekend. "They can say, 'We're going the last Friday in April, here's your summer."' "The summer season usually doesn't start until the first weekend of May, but Marvel can bend the calendar to their will," Dergarabedian said. Next week, even though it will still be April, summer essentially begins for Hollywood as Disney looks for "Endgame" to have possibly the biggest opening of all time. It was one of three horror films in the top 10 over the weekend - "Pet Sematary" and "Us" were the other two - at the end of a winter-spring stretch that along with Halloween has become a heyday for the genre. Some scholars and critics also harshly criticized the film for a marketing campaign that involved using traditional Mexican healers for "spiritual cleansings" before screenings. The film overcame grim reviews (32% fresh on Rotten Tomatoes) to win over audiences. "It was a brilliant stroke of scheduling to place a horror movie right there." "Putting this movie in this sweet spot right before the opening of 'Endgame' really paid big dividends for Warner Bros." said Paul Dergarabedian, senior media analyst for Comscore. Its top finish came on a quiet Easter weekend as studios cleared a path for the wildly anticipated "Avengers: Endgame," the Disney and Marvel juggernaut that should disintegrate all competition for several weeks to come.Įaster weekend saw very few new releases - and none with large budgets - giving smaller films like "La Llorona" a chance to sneak in a few dollars. The inspirational "Breakthrough," the first release from 20th Century Fox since Disney acquired the studio, was third with $11.1 million, a respectable opening for the modestly budgeted faith-based film. The DC Comics superhero comedy was second with $17.3 million, continuing its strong run with a three-week domestic total of $121.3 million and giving Warner Bros. "The Curse of La Llorona" ended the two-week reign of "Shazam!" in the top spot. horror film based on a Mexican legend about a woman who murdered her children and wanders the world looking for them brought in $26.5 million according to studio estimates Sunday, putting it in the top spot on its opening weekend - the last before "Avengers: Endgame" arrives to dominate. LOS ANGELES - "The Curse of La Llorona" brought good fortune at the box office.
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